USTC Boilerplate Messaging

OVERVIEW

Boilerplate Messaging sums up a brand’s story in a clear, concise, and compelling way. Similar to a condensed elevator pitch, Boilerplate messaging communicates a brand’s key aspects such as its mission, purpose, and founding date. 

 

Generally, you’ll find a company’s boilerplate message at the bottom of a press release and on various public facing documents. 

 

The following boilerplate messaging is segmented into 2 options for your team to choose from. 

Progressive Approach:

Birthed on the right side of justice of the Los Angeles Rodney King uprising, The Usual Suspects Theater Company (USTC) was conceived in 1993 as a platform for expression and healing through performing arts.

 

USTC serves Los Angeles’ youth caught in the crosshairs of bigotry and hate, by providing an outlet to transform unjust pain into creative expression. 

 

USTC’s programs and performing arts curriculum has transformed the lives of thousands of youth and communities across Los Angeles. For nearly 30 years, USTC has been committed to being a safe space and creative outlet for Black, Brown, and communities impacted by racial injustice. 

 

Founded by actress Laura Leigh Hughes, USTC remains committed to the power of leveraging theater to heal and transform communities. To learn more visit theunusualsuspects.org.

Balanced Approach:

Founded in 1993 in the aftermath of the Los Angeles Rodney King uprising, The Usual Suspects Theater Company (USTC) was founded as a youth platform for healing and creative expression through performing arts.


USTC’s programs and performing arts curriculum has transformed the lives of thousands of youth and communities across Los Angeles. For nearly 30 years, USTC has been committed to being a safe space and creative outlet for communities impacted by racial injustice. 


Founded by actress Laura Leigh Hughes, USTC remains committed to the power of leveraging theater to heal and transform communities. To learn more visit theunusualsuspects.org.

Email your feedback to Joyce by next Friday, April 8th, 2022.